- It is a 360 campaign on mental health and sport that the Ribera healthcare group has worked on with Maart Agency, responsible for the creative idea, and 13 professionals from football, basketball, rugby, Valencian pilota, futsal, tennis and rowing
- Highlights of this campaign include a traveling exhibition of the athletes' official jerseys, with their motivational phrases printed on the back, information sessions on mental health and sport, and videos with their testimonials.
“Feel the shirt”The mental health and sports campaign of the Ribera healthcare group has received the New Medical Economics award for best social and healthcare outreach campaign, presented annually by this leading publication on healthcare management. Angélica Alarcón, Director of Communication, Marketing, and Corporate Social Responsibility for the Ribera group, accepted the award yesterday at a ceremony held in the auditorium of the San Carlos University Clinical Hospital in Madrid.
“Feeling the shirt” is a 360 campaign that Ribera has worked on with Maart AgencyThe creative team behind the project, in which 13 professionals from football, basketball, rugby, Valencian pilota, futsal, tennis, and rowing speak in the first person about the pressure of competition and how they have overcome injuries, while also highlighting the importance of discussing mental health, has released video testimonials. These testimonials were shared during the campaign's launch events in the six cities of the 11 participating clubs and are available on the website. www.sentirlacamiseta.comIn addition, the campaign includes a traveling exhibition of the athletes' official jerseys, with their motivational phrases on the back, as a metaphor for "what they carry inside," which has already been visited by 20.000 people.
Angélica Alarcón expressed her gratitude for this recognition and emphasized that this campaign “reflects our social commitment and the Ribera Group’s responsible healthcare model.” “This sponsorship may not be particularly functional for a brand, but it is invaluable for the athlete and demonstrates the importance of applying creativity to health campaigns to better reach the public,” she stated, adding that it also makes “a significant contribution to raising awareness about the importance of mental health. Without the participation of the athletes and the commitment and involvement of their clubs, this campaign would not have been possible,” she explained.
