- "Rhythms of Life" is endorsed by professionals from the group's Heart Area and includes musicians, some of them health workers, who have recorded compositions to the "rhythm" of this unique metronome, made by Ribera from Adrián's heartbeat, patient with cardiovascular disease
- The initiative was presented today at the Torrejón University Hospital with two round tables to talk with specialists in heart care at all stages of life and the benefits of music for health
El Ribera healthcare group presented the campaign today "Rhythms of Life", in which health and music go hand in hand to raise awareness about cardiovascular diseases and associated risk factors, with a singular and unique element: the first arrhythmic metronome in history.
Ribera has promoted the construction of a very special metronome, which sways to the "rhythm" of a sick heart, specifically the heart of Adrián, a patient with arrhythmia, and which is the axis of all the initiatives linked to this awareness action and health education: a traveling exhibition of the unique metronome, which will tour all the group's hospitals; musical compositions recorded to the rhythm of the heart, awareness days with patients and healthy tips to take care of the heart, among others.
Ribera has worked on this initiative with Maart Agency, responsible for the creative idea, and with the Espadaysantacruz Studio, maker of the custom arrhythmic metronome. The axis of the campaign is that both the heart and the "tempo" of the compositions, in music, are measured the same, in beats per minute (beats per minute or BPM). For this reason, this “special” metronome has been made: it is the means that musicians use to measure the tempo.
El Torrejón University Hospital has hosted this afternoon the launch of "Rhythms of Life", endorsed by professionals in the heart area from the health group, and also by prestigious national and international cardiologists, who have participated in the event, which was also attended by representatives of institutions, patient associations and professionals. The presentation began with two round tables to talk about heart care at all stages of life and about the benefits of music for health, in which several health professionals who are also musicians have participated. The first table was moderated by the president of New Medical Economics, doctor José María Martínez, and included the participation of doctors Alfonso Valle, head of the Cardiology Service of the Hospital de Denia; Carlos de Diego, head of the Cardiology Service of the Vinalopó University Hospital; and Óscar Salvador, cardiologist at the Torrejón University Hospital. The second table, moderated by Dr. Vicente Roig, coordinator of the Ribera group's Heart Area, began with the projection of the intervention of Dr. David Alter, senior scientist at the Institute for Clinical Evaluative Science (ICES) of Toronto, Canada, with the participation of doctors Javier Viñas, a cardiologist at the Hospital de Cuenca, and José Mallent, a surgeon specializing in Plastic, Aesthetic and Reconstructive Surgery. All of them are also musicians.
Next, the hall of the Torrejón Hospital has become a stage to host a live musical performance by the vocalist of The Heart Swinger, Dr. Javier Viñas, together with Manuel Murgui, pianist; and Esperanza Fernández de Mesa, Councilor for Health of theMunicipality of Torrejon de Ardoz, has inaugurated the first of the traveling metronome exhibitions in this health center, accompanied by Alberto de Rosa and Elisa Tarazona, president and CEO of Ribera. The exhibition will tour the rest of the group's hospitals in the coming months.
A campaign beyond Ribera
The objective of "Rhythms of Life" is to raise awareness about cardiovascular problems to help prevent them. For this reason, the initiatives included in the campaign are open to all health centers, beyond Ribera's own: the exhibition of the singular metronome will be able to travel to different places, and the compositions created by musicians from different origins, to the rhythm of Adrián's heart.
Cardiovascular diseases are currently the leading cause of death in the world. More than 17 million people die each year from heart disease and it is estimated that by 2030 there will be 23 million. Specifically in Spain, 250 people die every day from heart disease. That is why those responsible for the Heart Area of the Ribera group, the cardiovascular network for interhospital collaboration made up of professionals from the Vinalopó and Torrejón university hospitals, the Denia hospital and the Ribera Povisa hospital, consider actions related to prevention, education and health care to tackle the risk factors for cardiovascular diseases and detect any anomaly in this organ-system in time.
