- Angélica Alarcón, Director of Communications, Marketing and CSR, was chosen as one of the three professionals of the year at the Valencian Community Marketing Club awards.
- The group's latest brand campaign on mental health and sport, Sentir la camiseta, receives a finalist diploma in the social marketing category of these prestigious awards.
The Ribera healthcare group has been named a finalist for Best Social Marketing Campaign in the MIA awards of the Mediterranean Marketing Club With its latest brand campaign on mental health and sport, “Feel the shirtOnly three projects from more than 50 applications reached this final phase. Similarly, the group's Director of Communications, Marketing, and CSR, Angélica Alarcón, was a finalist for the Best Professional of the Year award.
“Feel the shirt” is a 360 campaign by the Ribera healthcare group, in collaboration with the Maart agency, which aims to show the hidden face of athletes' mental health and position them as a role model for other athletes, both amateur and professional, as well as the general population, to raise awareness and visibility on an issue of high impact in society. A total of 13 soccer, basketball, rugby, Valencian pilota, futsal, tennis, and rowing players from 11 clubs across Spain are participating in this initiative by sharing their first-person accounts, telling "what's inside them" in impactful videos and writing a phrase of their own choosing on the back of their jerseys—an unsuitable space for brand sponsorship, but of great value to the athlete. In addition to sharing their video messages, the campaign includes organizing workshops on mental health and sports in the cities of the participating sports clubs, as well as installing an exhibition on all the players' official jerseys, featuring their motivational phrases.
The Ribera healthcare group's 2025 brand campaign, "Feel the T-shirt," reflects its commitment to society, aligned with our "Responsible Health" slogan and, in this case, within our "Ribera Activa" sports and health program. "With the "Feel the T-shirt" campaign, we capitalize on sports, once again aligning our brand strategy with a universal territory: health, and specifically mental health, a topic the Ribera group is deeply committed to. And we're doing so in an innovative way, elevating messages about the importance of caring for mental health and the role of sports in health, with a unique and original creative concept that links "what is not seen" in mental health with what athletes carry within," explains Communications Director Angélica Alarcón.
Angélica Alarcón has also been chosen as one of the three finalists for the Best Professional of the Year Award, from among more than 30 marketing professionals initially nominated by colleagues in the fields of communications and marketing. The Director of Communications, Marketing and CSR of the Ribera Group has been associated with the entity for more than 25 years and has led the group's communications since 2007. Her role has been key in positioning Ribera as one of the leading healthcare operators in Spain, managing the rebranding and corporate narrative throughout its various stages of national and international growth. In recent years, she has promoted campaigns recognized for their innovation and social commitment, such as Rhythms of Life, Let's Talk About Suicide or, in this 2025, Feel the shirtThe jury valued her creative and human approach, which has managed to connect communication and health through vocation and purpose, and how her work has contributed to improving the patient experience and projecting a brand with a real impact in the healthcare environment.
