- The health group and Óscar Alonso reflect in six vignettes characteristic of the artist the value of betting on professionalism, prevention, humanization and technology to improve the well-being of citizens
- In addition to the publication on social networks, the Ribera hospitals will decorate some rooms with the drawings that 72 kilos has made exclusively for the group
The health group Ribera and the illustrator Óscar Alonso, better known as 72 kilos, have carried out a special collaboration on the occasion of World Health Day, which has involved the design of six characteristic vignettes by the artist on health care and well-being. The objective of this collaboration is to “give shape and color” to the responsible health model that the health group promotes for the care of its patients, with some of its most characteristic values: professionalism, humanization, prevention and technology.
The bullets Made specifically for 72 kilos for the Ribera health group, on the occasion of World Health Day, they were published on Sunday on the social networks of both and in the coming months they will be used in different actions related to health promotion with patients. . “Your health is a great responsibility”: “Take care of it at all stages of life”; “find the way to prevent diseases”; “to take care of your health, surround yourself with good hands and the best technology”; “let yourself be accompanied with affection and humanity”; “I take care of you and you take care of me” are some of the phrases used, which are accompanied by drawings and vignettes, with the hallmark of the well-known illustrator, with more than 2,4 million followers on Instagram alone.
This collaboration with 72 kilos confirms the Ribera group's commitment to creativity to add value and notoriety to its brand, but above all to give a more original approach to health advice and thus reach a greater number of people, including young people. , and the importance of these tips health are endorsed by health professionals. Before this collaboration, Ribera has received several awards and recognitions for the campaign Rhythms of Life, which unites music and cardiovascular health, and forlet's talk about suicide and its “blank” campaign, to raise awareness about the importance of talking about this problem.
