- Rhythms of Life and Let's Talk About Suicide have been recognized for their innovation and comprehensive concept in one of the most important creative events of the year, which aims to give visibility to comprehensive health and wellness campaigns
The Saniss Health and Wellness Awards have awarded the creative campaigns of the health group Ribera for the prevention of cardiovascular diseases (Rhythms of Life) and suicide (let's talk about suicide) in the categories of innovation, comprehensive campaign and public relations, in the first case, and as a prevention campaign in the second. Ritmos de Vida has received a gold and two silver statuettes; and Let's talk about suicide, a silver.
The Saniss Health and Wellness Awards were created to give visibility to the best strategic and creative campaigns in the health and wellness sector on five continents, with the aim of multiplying the effect of the messages of these campaigns and reaching a greater audience. number of citizens worldwide. Its roots lie in the Wina Festival, an international and independent event that brings together agencies from all over the world to present case studies and campaigns with a social impact.
Both Ritmos de Vida and Let's talk about suicide are two health campaigns from the Ribera group that have already been awarded and recognized by organizations and events in the health sector, but also in the creative field, for their originality and impact. Ritmos de Vida unites health and music to raise awareness about cardiovascular diseases and associated risk factors, with a singular and unique element, the first arrhythmic metronome in history, which sways to the “rhythm” of Adrián's sick heart, a patient with arrhythmia. This arrhythmic metronome, built for the purpose, is the axis of all the initiatives organized by the Ribera group and linked to this action of awareness and education for cardiovascular health and includes, among others, a traveling exhibition through the group's hospitals, recorded musical compositions to the rhythm of that metronome, awareness days with patients and a website with healthy tips to take care of the heart. Ribera has worked on this initiative with Maart Agency, responsible for the creative idea, and with the Espadaysantacruz Studio, maker of the custom arrhythmic metronome.
The “blank campaign” let's talk about suicide is the initiative of the Ribera group to highlight the social silence and in the media about this behavior, with the aim of showing that this lack of information does not favor its prevention or provide tools to deal with the avalanche of cases that we suffer as society. Let's talk about suicide aims to help prevent the decision to voluntarily end one's life, and to raise awareness among the population of the need to detect its symptoms and warning signs among family, friends and colleagues. In Spain alone, an average of ten people take their own lives a day, approximately every two and a half hours.
