- These awards, leaders in the health sector and with 27 years of experience, reward the creativity of both health products and services and the communication that companies make of these.
- The Ribera health group has already received several awards that recognize its commitment to design and imagination to value the importance of disease prevention and present more attractive formats and actions for citizens
The Aspid awards have rewarded in this year's edition the originality and great acceptance among patients of Lola, the virtual caregiver of the health group Ribera, as well as the creativity of the campaign for the prevention of cardiovascular diseases, Ritmos de Vida, with two separate gold and silver awards respectively. These awards, leaders in the health sector and with 27 years of experience, reward the creativity of both health products and services and the communication that companies make of these.
Lola, the virtual caregiver of the Ribera health group, developed in collaboration with the startup Tucuvi, is a voice and artificial intelligence technology that already allows remote monitoring and control of thousands of patients with various pathologies in various hospitals of the group related to respiratory problems, such as COPD, as well as palliative patients, cancer or not. Lola is a platform capable of making multiple calls in a short period of time without the need for the patient to have advanced technology, beyond a telephone. This virtual caregiver collects and processes all the information provided by the patient, to whom she asks the appropriate questions. In the event of decompensation of the patient's constants or of any sign that points to a worsening in her state of health, she issues the corresponding alert for a health professional to contact that patient.
Ritmos de Vida, on the other hand, is one of the most recent health campaigns from the Ribera health group that has already been awarded and recognized by organizations and events in the health sector, but also in the creative field, for its originality and impact. Ritmos de Vida unites health and music to raise awareness about cardiovascular diseases and associated risk factors, with a singular and unique element, the first arrhythmic metronome in history, which sways to the “rhythm” of Adrián's sick heart, a patient with arrhythmia. This metronome, built for the purpose, is the axis of a series of initiatives organized by the healthcare group in its hospitals and clinics, all of which are linked to raising awareness and educating patients about cardiovascular health. It includes, among other things, a traveling exhibition through the group's hospitals, musical compositions recorded to the rhythm of that metronome, awareness days with patients and a website with healthy tips for taking care of the heart. Ribera has worked on this initiative with Maart Agency, responsible for the creative idea, and with the Espadaysantacruz Studio, maker of the custom arrhythmic metronome.
The Aspid awards ceremony took place on Tuesday afternoon at the World Trade Center in Barcelona and those in charge of collecting the awards were Ribera's Digital Transformation Officer, Tania Menéndez, and the group's Brand Manager, Mónica Jaén , together with doctors Maikel Ayo, Hospital Medical Services Lead of the Ribera health group, and Guillermo Losa, head of the Home Hospitalization service of the Vinalopó University Hospital, and Mireia Martínez, Project Manager of Tucuvi.
