- The "blank" campaign designed and disseminated by the health group, in collaboration with the Maart agency, highlights the importance of talking about suicide to prevent this behavior and reduce the growing number of cases each year
The graphic and creative proposal of the Ribera healthcare group, in collaboration with the agency March, to raise awareness about the importance of talking about suicide has been selected in the awards New Medical Economics as the best socio-sanitary outreach campaign 2022. The award was received yesterday by the president of the Ribera group, Alberto de Rosa, at an event held in Madrid.
La Ribera's "blank" campaign on suicide, which was raised in the context of the World Day for its prevention, emphasizes the silence that surrounds suicidal behaviors, despite the fact that they are increasingly frequent in today's society. Every 40 seconds a person commits suicide in the world. Only in Spain, a person voluntarily ends his life every two and a half hours. With this action, the Ribera health group wanted to break that silence and at least with an original and striking campaign, by presenting a blank page in written media, for example, to make the media talk about suicide. "Because never so little, said so much," say its promoters.
Under the concept "To prevent suicide, you have to talk about it", the company has opted for a blank page as a graphic representation of the campaign, has produced a video about the action and designed a website with advice from its Mental Health professionals. to prevent and guide citizens about the first signs of behavior that can lead to the termination of one's life. In the web www.hablamosdelsuicidio.com It explains, among other things, that suicide is the cause of twice as many deaths as those caused by traffic accidents, and that it has experienced a notable increase in cases as a result of the pandemic and its impact on social habits and behaviors.
