Creative literacy is presented as a key organizational competence to generate innovation capabilities. It is not only about individual creativity, but about the ability of an organization to incorporate inputs from diverse sources, connect the seemingly unconnected and generate alternatives and possibilities in a constant and scalable way.
During this first edition of Espacio Naranja, the focus will be on how to develop creative literacy to boost innovation in organizations. Espacio Naranja will bring together experts from different fields and those responsible for innovation to explore how to activate and scale creative literacy in their companies.
Through presentations, panel discussions, experiences and interactive sessions, participants will discover applicable approaches to integrate this competency into their business processes and make it a central element of their growth strategy.
PROGRAMME
09:30 – 09:45 Welcome Marta Chillarón, director of Valencia Innovation Capital
09:45 – 10:15: Creative literacy: A new organizational competence for innovation Olga Broto, CEO Materia Naranja and Erlin Salgado, Creativity and Innovation Consultant at TRENDSform 3 Prepared by
10.15 – 10.30 Putting FOCUS
10.30 – 11.15 Roundtable Discussion: Establishing Innovation Focus
11.15 – 11.30 Listening attentively
11.30 – 12.15 Incorporating INPUTS for innovation (Tania Menéndez participates)
12.15 – 12.30 Incorporating seemingly unrelated ingredients
12.30 – 13.15 Generating innovation through alloying
13.15 – 13.45 Dynamics
13.45 – 14.00 Farewell and networking
We are waiting for you! Sign up HERE!
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