- In the context of World Book Day, Ribera hospitals will decorate some rooms with original texts by this author and influencer, inspired by the importance and value of the care that health professionals provide to patients and families.
- In addition, five publications have been planned on social networks and bookmarks will be distributed among patients and professionals with their inspirational phrases.
The health group Ribera and the writer Jose Ángel Gómez Iglesias, better known as Offreds, have launched a special collaboration in which the Vigo writer has created several inspiring texts with which he raises awareness of the importance of care. This campaign, which is launched in the context of Book Day, reinforces the value of literature and writing as therapeutic support, in addition to supporting the responsible health model promoted by the Ribera health group for the care of its patients. with special attention to the professionalism of its health workers, humanization and care.
The collaboration between the Ribera group and Offreds involves the publication of five posts on social networks, which began on Wednesday, April 24, with the phrase “The hug that makes you feel at home. I wish always”, and will continue periodically until the month of June, in joint publications on the social networks of the hospital, the Ribera health group and the creator, who has more than 950.000 followers on his Instagram account alone. The texts created by Offreds for the Ribera Povisa hospital they emphasize the value of care, hope, optimism and support, but as is usual in the phrases proposed by the Galician creator, they are open to multiple interpretations depending on the sensitivity of the reader or their personal vital moment.
The collaboration project has transcended social networks with different supports in Ribera hospitals. On the one hand, the phrases created by Offreds have been reproduced on physical media and can now be read in various areas of the group's healthcare centers, such as waiting rooms, extraction rooms, dialysis units or the day hospital.
On the other hand, on the occasion of Book Day celebrated on April 23, Ribera hospitals have distributed bookmarks, in which one of Offreds' phrases are reproduced among admitted patients and professionals at each center to reinforce the campaign.
The collaboration with Jose Ángel Gómez reinforces the Ribera healthcare group's commitment to creativity, to add value to its brand, as well as its intention to reach a greater number of people, including the youngest, and thus contribute to creating awareness of the importance of turning to official health sources to access reliable health information, from authorized voices with specialized training.
Recently, the Ribera health group has also collaborated with the designer 72 kilos on the occasion of Health Day, and last year it launched the Rhythms of Life campaign, which unites music and cardiovascular health, and which has already received several awards and distinctions.
Mobile libraries in hospitals, poetry recitals and storytellers
The Ribera hospitals have organized a multitude of activities in the context of Book Day, such as the story-telling day at the Torrejón University Hospital or the poetry recital, accompanied by music, that took place at the Vinalopó University Hospital. He Cascais Hospital (Portugal), for its part, has organized a special day within the framework of its collaboration with an association of volunteers who read books to admitted minors.
In addition, the university hospitals of the Vinalopo (Elche) and Torrejon, Hospital Ribera Povisa (Vigo) and Ribera Hospital of Molina They have mobile library services to provide their patients with access to readings that contribute to improving their physical and emotional well-being, as well as to reduce waiting time or admission to a day hospital, hospitalization or dialysis, among others. In addition, they have several fixed points, small libraries, in services such as Pediatrics and waiting rooms, psychiatric hospitalization and emergency observation, among others, depending on the health center.
Vinalopó and Torrejón launched the initiative through the donation of books by the professionals at the health center itself, while in the case of Ribera Hospital de Molina, the project was possible thanks to the donation of funds from the Municipal Network of Molina de Segura Libraries.
Offreds video collaboration Videographer: https://www.instagram.com/p/C6LhNAviKT9/
